Privacy Policy
At Pace Family Chiropractic, we are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our office, use our services, or interact with us, including through text messaging (SMS). We comply with all applicable federal and state laws, including the Health Insurance Portability and Accountability Act (HIPAA).
1. Information We Collect
We may collect the following types of information:
Personal Information: Name, address, phone number, email address, date of birth, and other identifiers you provide.
Health Information: Medical history, treatment records, appointment details, insurance information, and other health-related data necessary to provide chiropractic care.
Payment Information: Billing details, credit card information, or insurance claims data.
Communication Data: Information you provide when you contact us via phone, email, or SMS, including appointment reminders or follow-up messages.
Website Usage Data: If you visit our website, we may collect information such as IP address, browser type, and pages visited (if applicable).
2. How We Use Your Information
We use your information to:
Provide chiropractic care and related services.
Schedule and confirm appointments.
Process payments and insurance claims.
Communicate with you about your care, including via SMS if you opt in.
Improve our services and patient experience.
Comply with legal obligations, such as HIPAA requirements.
3. How We Share Your Information
We do not sell or rent your personal information. We may share your information only in the following circumstances:
With Your Consent: For example, if you authorize us to share records with another healthcare provider.
For Treatment, Payment, or Operations: As permitted by HIPAA, such as sharing with your insurance provider for billing purposes.
Legal Requirements: If required by law, such as in response to a court order or subpoena.
Business Partners: With trusted service providers (e.g., billing or IT services) who are bound by confidentiality agreements and HIPAA regulations.
4. SMS Privacy Statement
Pace Family Chiropractic offers an optional SMS (text messaging) service to communicate with you about appointments, health reminders, or promotional offers. By opting into this service, you agree to the following:
Opt-In: You will only receive SMS messages if you explicitly opt in. To opt in, you may be asked to provide your mobile number and consent via a form or by texting a keyword (e.g., “JOIN” to our designated number).
Message Content: Messages may include appointment reminders, treatment follow-ups, or special offers related to our services.
Message Frequency: The frequency of messages will vary based on your appointment schedule and preferences but will not exceed reasonable communication needs.
Data Security: We take reasonable measures to protect your phone number and the content of SMS messages. However, SMS is not a fully secure medium, and you acknowledge this risk by opting in.
Opt-Out: You may opt out of SMS communications at any time by replying “STOP” to any message or contacting us directly. Upon opting out, we will cease sending SMS messages unless required for critical healthcare purposes (e.g., emergency notifications).
Costs: Standard messaging and data rates may apply based on your mobile carrier plan.
5. Your Rights
Under HIPAA and applicable laws, you have the right to:
Access and receive a copy of your health records.
Request corrections to your information.
Request restrictions on how we use or share your information.
Receive a list of disclosures we have made of your information.
Receive a paper copy of this Privacy Policy.
To exercise these rights, please contact us using the information provided below.
6. Data Security
We implement reasonable physical, technical, and administrative safeguards to protect your information from unauthorized access, use, or disclosure. However, no system can guarantee absolute security, and we cannot fully eliminate all risks.
7. Retention of Information
We retain your personal and health information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. For example, medical records may be retained in accordance with state retention laws.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The most current version will be posted in our office and, if applicable, on our website, with the effective date noted at the top.
9. Contact Us
If you have questions about this Privacy Policy or our practices, please contact us at:
Pace Family Chiropractic
150 Linden Oaks Suite A, Rochester NY 14625
(585) 218 4212
[email protected]
For SMS-specific inquiries or to opt out, reply “STOP” to any message or contact us directly.